McDonalds

Special Study Theme:

Focus question Or Hypotheses: Are McDonalds marketing strategies aimed at children ethical??

Guiding question 1: What regulations exist on junk food advertising to children? Guiding question 2: how have they changed (what have Mcdonalds done) to voluntarily curb their marketing strategies to children? Guiding question 3: Does the Maccas marketing discourage children from eating unhealthy food?

[] organisation which keeps an eye on maccas legal casesm - bias anti maccas - lots of legal stuff

[] food industry perspective

[] Hooked on Maccas by age 3 - Time magazine - credible source - 2007

[] young children persuaded by advertising - prefer maccas - study

[] 26 Jun 2009 **...** FAST food chains including **McDonald's** and Pizza Hut yesterday announced voluntary curbs on junk food **advertising to children**, **...**

Australian Council on Children and the Media - worth checking out

Marketing
The second major key to our business success is our marketing. Innovative marketing strategies clearly drive a business such as ours. But our marketing programme is not simply about food. We use it to enhance our customers experience, we use it to build the overall perception of McDonald's in the market place as the eat out restaurant of first choice and we use it to let people, who perhaps have not yet experienced McDonald's, know what we can do for them and how the McDonald's experience continues to evolve to satisfy what our customers are asking us for. []

[] maccas marketing strategies to kids

http://www.ethicalshopping.com/food/fast-food/mcdonalds-advertising-elementary-school-report-cards.html maccas advertising in school reports

http://www.ethicalcorp.com/content.asp?ContentID=5719 School reports again

http://www.helium.com/items/1420729-mclibel-ethics-and-social-responsibility-at-mcdonalds

[|http://www.freetv.com.au/Content_Common/pg-Food-Advertising-Regulations.seo Regulations]